Founder MIC
I design the unique to feel familiar. As Founder and Creative Director of MIC (Make It Cool), a studio where we turn distinct problems into relatable products and brands.
Currently bringing this approach to Joinatable and Dwellview, crafting new standards of ease for events and real estate.
Explore the designs we've dreamed, played with, and ultimately brought to life.
Brand Identity Design
We crafted a distinctive brand identity for Trudy Homes to announce their arrival in the real estate sphere. At its heart is an elegant, architectural logo that works on multiple levels.
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Brand Identity and Web Design
The concept was born from a friend's frustrating experience at a music concert. The only option for premium seating was to book and pay for an entire table, an impossible luxury that left him on the sidelines.
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Web Design
City Boys FC, a spirited non-league football team, approached MIC with a clear goal: to launch into the digital spotlight and share their journey, activities, and vision with the world.
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Brand Identity and Web Design
Property search has always felt transactional. Dwellview asked us to make it feel personal. We created a product identity that turns browsing into dreaming — clean, confident, and full of possibility.
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Brand Identity Design
Citymorr UK Limited, a multifaceted service provider offering everything from virtual assistance to event management, approached MIC with a clear ambition: to stand apart as the most reliable and customer-centric company in the UK.
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Brand Identity Design
MIC was more than a personal branding exercise, it was a canvas to demonstrate our core design philosophy in action. This project offered the unique opportunity to show potential clients exactly how we think: transforming abstract ideas into striking, purposeful visual identities.
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A proposed logo design for Johnnie Walker using the letter L and part of K to form the legs of the striding man in the logo mark
A visual representation of a Cup using just letters of the word
A visual representation of a Street light using just letters of the word
A proposed logo design for a tailoring company
A redesign of the popular Ed Sheeran’s Divide album cover using a visual representation of the word
A theme of the year logo design
A movie like theme Sunday flyer design
Logo and Brand Identity Design
Pikins a unisex children’s online store partnered with MIC to reimagine their brand identity. At the heart of the redesign is a playful and meaningful wordmark that celebrates the brand’s cultural roots and inclusive spirit.
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Brand Identity Design
When Meals and You, a food company dedicated to nutritious meals, snacks, and event catering approached MIC. Their mission was clear: to visually express their core belief that food is about connection.
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Brand Identity Design
Eladoce, a skincare brand rooted in the purity of nature, approached MIC with a clear mission: to create an identity that visually affirms their commitment to ingredients derived solely from plants and minerals.
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